Concentrating on the ultimate goal of customer relationship management (CRM)
— is often the most ignored part of marketing. The idea sounds
simple: customers who will continue to seek services from you when a
competitive alternative exists. The bottom line is that you want
profitable, loyal customers.
Competition for market share is intense these days due to many factors
including the increasing demands of customers. This increased competition
is driving organizations to adopt CRM as a business strategy to help offset
the effects of the following business challenges: provide the opportunity to
target current and past customer/patients.
Strategies include managing current customers to deliver excellent service,
eliminate missed appointments, and fill these time slots quickly when
cancellations occur. CRM may manage referral contacts. It helps capitalize
on past, present and future opportunities to serve and reach customers and
referral contacts. Allow cross selling and inform contacts of all your
services and successes. Data base management captures the contacts and
well-designed Marketing program will transform that information into
relationship intelligence.
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Customer Relationship Management professional services include:
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CRM integration
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ACT & QB CRM relationship
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Data Base Management
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Marketing Strategies
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Marketing Plans
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Public relations
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Press Releases
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Cross Selling Strategies
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to Business E-Solutions |
CRM (Customer Relationship
Management) 
